Wednesday, May 3, 2017

Longchamp Handbags adhering to Less is more

Compared to LV and Gucci and other big luxury, Longchamp Handbags gives the overall impression is relatively low-key sound, like the brand's most famous Longchamp Le Pliage, the appearance is not so "outstanding", but rarely appear poor and controversial. Whether it is a young girl or to buy food of the grandmother, almost necessary.

 Longchamps adhering to Less is more

Longchamp Outlet was founded in 1948, although it has been owned and operated by the Cassegrain family, but it is completely lacking the "innovative" genes. In the 1970s, Longchamp bags used nylon as a material in the production of suitcases, and then designed the production of nylon can be folded into the size of the envelope Le Pliage, which is well-known as Longchamp Le Pliage.

So many years later, we may be tired of the LV and Gucci logo bags, like the small monster on the Fendi, but it seems to never be outdated Cheap Longchamp Bags maintained a long love.

2016 Longchamp Outlet Store turnover of 553 million euros, in the past 10 to 15 years, Longchamp annual average growth rate of about 12%. Compared to the world’s brand, the results are not stunning, but enough stable.

Longchamp has been demanding the production process of the bag, each of the various parts of the luggage are handmade, even the lining part, including the inner bag, zipper, metal leather edge is also meticulous, elegant, making bags of craftsmen must undergo a rigorous training in 4-5 months. Longchamp is a relatively high cost of a luxury brand, nylon Le Pliage Longchamp sale in the 1000-1500 RMB, the price of other leather bag ranging from 6000-15000RMB.

Although the positioning of the luxury brand, but because it is family business, Longchamp with a very faithful family concept, gives the overall feeling is friendly and approachable, without luxury to bring a sense of distance, which may be One of the reasons favored by consumers.

Some people have evaluated Longchamp too classic and the lack of change, the annual a classic or a limited amount of customization. Facing the current variety of luxury dazzling design, Longchamp is a heterogeneous, has been adhering to the Less is more, no matter how the fashion trend changes, respect for the power of the classic.

A bit typical of Paris women's fashion concept, they understand the fashion trend, but in a very restrained and elegant way, such as reducing the body color, leaving only the punchline.

In the economic good times, Longchamp bags will appear as a functional bag; and in the economic downturn, Longchamp products with quiet emotions and simple design, to meet the psychological demands of consumers. Just as the rise of MUJI, no brand logo does not show off the goods at the right time.

Longchamp's are also has changed, but the brand has been patiently controlled, such as only minor details of the adjustment, color changes, limited edition launch, and art masters. Longchamp CEO has always believed that the brand's goal is not to sell, but thinking about how to do 20 years 30 years later, consumers will still like these products.

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